Making The Most of Your Titles - All 80 Characters

eBay recently increased the length of item titles from 55 to 80 characters. This is an excellent change, giving sellers 25 more characters to describe their item. But those title keywords need to be chosen with great care - the words you put in your title are to critically to whether buyers will find your item. What's the key to a good title? Think like a buyer!

Under that broad umbrella, there are two main strategies we use for titles:

1. Be sure to include the words the buying community uses. If you're not sure what those are, search for your item on eBay. See which words get you the most results. Once you've used the most popular terms, if you still have room you can add less common terminology.
   
   
2. If you have room left over, highlight particular features that make your item special. These may not be words a buyer is specifically searching for (e.g. "clean"), but may be things that differentiate your item from all the others on the market, perhaps by color or size.

Be sure to double check your spelling! Finally, avoid terms like "wow" and "look" (or it's very annoying cousin, L@@K). They don't help your buyers find your item, and only serve to make your listing look amateur.